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The Team

The Winning Holidays team draws on over 25 years' experience in the Hotel and short term and holiday letting industry.

C-Suite

Chief Executive Officer & Founder
Will Creedon

Will Creedon

place840 Hunter Street, Newcastle, NSW 2300
email[email protected]

With 25 years of hospitality experience, Will Creedon has successfully operated multiple styles of tourism and leisure businesses across the globe.

Born and bred in Ireland, Will settled in Australia almost 20 years ago to work with the Roche family, developing the popular Harrigans Irish Pubs chain, assisting in the establishment and as General Manager of Hunter Valley Gardens, incorporating the southern hemisphere's largest commercial attraction garden as well as numerous associated hospitality businesses.

In December 2008, Will ventured to Newcastle, to operate a well known hotel and since has owned, grown and managed a number of successful restaurants, cafes, bars and accommodation offerings, as well as establishing numerous community events. For the last 10 years Will has turned his full direction to the accommodation industry, notably the short-term holiday rental sector and has established Alloggio as the leading aggregator in the country of holiday rental agencies. He is committed to spearheading the charge of the industry in Australia and beyond with a true focus on commanding industry best practice and expertise.


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Chief Operating Officer
Kent Davidson

Kent Davidson

place840 Hunter Street, Newcastle, NSW 2300

A highly versatile hotel business leader with proven abilities across all aspects of hotel asset management and operations, Kent has turned his invaluable of over 20 years hotel and hospitality expertise to the short-term rental environment. His talent in developing partnerships, leading diverse teams to cohesive business goals, delivering owners’ and boards stated strategic and financial objectives ensures he is well-established to deliver across Alloggio's operations.

Kent's extensive career has seen him work with a portfolio of ASX listed companies including Flight Centre and Mantra Group. He has successfully tripled hotel portfolios, raised capital and equity partnerships, managed international resorts, overseen strategic business development, sales and marketing distribution and financial control and management. His diplomatic approach, commercial acumen and strategic direction are his founding pillars of success.


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Chief Financial Offer
Michael Snyman

Michael Snyman

place840 Hunter Street, Newcastle, NSW 2300

A qualified Chartered Accountant, Michael joins Alloggio after an extensive career at Flight Centre as CFO for the Australian/New Zealand Business and recently as Global Chief Commercial Officer of its Corporate Traveller Brand. During his time at Flight Centre he has lead a team as large as 350 finance professional across 30 different brands and business models. Michael played an integral role in navigating the business through the Covid pandemic which crippled the travel industry and has helped reshape and build the business back into one of the biggest travel retailers in the world.

Prior to Flight Centre, Michael held Executive Finance roles in Krat Foods, Mondelez and the listed low cost airline 1time Holdings.

Michael is passionate about the commercial and strategic role of finance, the importance of robust governance and risk frameworks and the need to constantly reinvent yourself as a company, a function and an individual in order to stay relevant.


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Executive Committee

Head Of Development Operations
Sean Sullivan

Sean Sullivan

place840 Hunter Street, Newcastle, NSW 2300

Sean Sullivan is a business process fanatic with over 30 years of experience, specialising in process transformation. He has extensive expertise in working for Startups to Fortune 500 companies. Sean was part of the Sydney Organising Committee for the Olympic Games. He has delivered strategic business solutions on every continent, he has also worked for National Foods Ltd, Beckman Coulter INC, Danaher Corporation.

Sean brings to Alloggio his outstanding ability to provide solutions to the most nuanced of problems. His deep well of experiences enables him to respond, pivot and operate across a diverse range of business needs and development requirements. His management of the Development Operations team ensures their full capability to deliver effectively and efficiently for the multiple brands and entities that encompass Alloggio.


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Head Of Performance - Holidays
Harriet Filewood

Harriet Filewood

place840 Hunter Street, Newcastle, NSW 2300

With over 20 years of experience in the holiday rental & tourism industry across the UK and Australian markets, Harriet brings a wealth of experience and knowledge to her position as National Performance Manager - Holidays. As the previous owner of a holiday rental company herself, she has built a management company from the ground up, and was heavily involved in industry regulation and quality control. Her multi faceted expertise knows no bounds.

Her credentials lie with driving processes and procedures across the holiday rental brands, driving company alignment in compliance and capability. Her leadership skills enable the front line staff to succeed to the best of their abilities and she continually strives to drive an environment of high staff morale and loyalty.


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Group Revenue & Distributions Manager

Matthew Camp

place840 Hunter Street, Newcastle, NSW 2300

Matthew has entrenched expertise in accommodation revenue and distributions management across numerous Australian businesses. With over 10 years of working in this space he brings with him transformative revenue management practice, multi platform experience, pricing and yield optimization and leadership in his market outlook and forecasting capabilities.

His range includes revenue and distribution management for both hotels and holiday accommodation, with a particular focus on the luxury market and key expansion across these sectors. He is an expert in establishing aligned platforms and statistical standards with RGI growth year-on-year. His ability to implement and manage dynamic pricing and his in depth system knowledge makes him the driving force behind Alloggio's revenue strategy.


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General Manager Operations
Cameron Arnold

Cameron Arnold

place840 Hunter Street, Newcastle, NSW 2300

In a career within the tourism and hospitality industry that spans over 35 years Cameron is recognised as a leader in his field. He has held senior management and executive roles in hotel operations, owned multiple tourism businesses, founded the revolutionary “pop-up hotel” glamping business – Flash Camp and represented the industry on multiple boards and advisory groups. In 2016, Cameron was awarded the highest individual accolade for the NSW Tourism Industry for “Outstanding Contribution by an Individual”.

The active roles Cameron currently undertakes includes Non-Executive Director – Big Banana Pty Ltd, Board Member Cape Byron Trust, Member NSW Tourism Industry Council, Vice President Northern Rivers Rail Trail. Past roles included Chair of the regional tourism organisation for the North Coast of NSW, President of the Regional Advisory Council for the Northern Rivers branch of the NSW Business Chamber.

His area of expertise sits clearly in the accommodation sector having worked across most aspects of tourism related accommodation models, leaseholds, management agreements, Management Letting Rights, Short-Term Letting, Licensed and franchised. He also has a deep knowledge and experience in the product development arena having created multiple new products and businesses in the tourism sector.


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Head of Transactional Finance
Michael Potts

Michael Potts

place840 Hunter Street, Newcastle, NSW 2300
email[email protected]

An experienced business leader, with over 30 year experience, Mike adds value directly, and via the team to deliver professionalism, efficiency and flexibility to the business.

He is recognised for his excellence in customer service, whether in a consultative capacity to an external client, or internally to divisions within the business. Mike's broad career ensures his position to spearhead the daily financial functions of the business and the accounts team. His wealth and depth of knowledge of Alloggio's financial environment makes him an invaluable member of the finance team. Working directly with Michael Snyman to deliver commercial and strategic finance operations for the Alloggio group, Mike is passionate about ensuring compliant and coherent operations.


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Marketing Operations Manager
Harriet Cotton

Harriet Cotton

place840 Hunter Street, Newcastle, NSW 2300

Harriet comes from 8 years of extensive experience in the Australian short term holiday rental landscape. Having managed a Sydney based holiday rental agency, Harriet is a true industry all-rounder with expertise across all facets of agency operations, including marketing, sales, trust accounting, PMS systems, website management, OTAs, account management and business development.

Her biggest strength is a keen eye for detail and continual drive for improvement, along with her pragmatism and ability to shift her focus where required. Her deep understanding of the customer and owner experience in the short-term rental environment enables her to envision and drive the operational marketing direction of Alloggio while remaining the stakeholder's advocate, with a focus on customer engagement and market visibility.


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Performance & Onboarding Manager - Accommodation
Nicole Smith

Nicole Smith

place840 Hunter Street, Newcastle, NSW 2300
email[email protected]

Nicole brings over 18 years’ experience within the hospitality industry and has worked in 4 star hotels within Australia including Melbourne and the Hunter Valley. She knows the hospitality industry from front to back, and started her journey with Alloggio as the Reservations Manager in 2018 before being promoted to Executive Manager in recognition of her strong leadership potential. Nicole oversees more than 15 staff across Regional NSW and Brisbane QLD.

Nicole has a can do attitude and is highly proficient in logistics, problem solving and ensuring great customer service. She recognises staff potential to ensure the team continues to learn and grow.


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Owner/Property Care Team

Holidays Manager - Winning Holidays
Shelley Gill

Shelley Gill

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]
languagehttps://www.winningholidays.com.au/

Holidays Manager - Port Stephens Accommodation

Shelley Southall

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]
languagehttps://www.portstephensaccommodation.com/

Holidays Manager - Verve Holiday Rentals

Andrew Brooks

placeLevel 2, 636 St Kilda Road, Melbourne, VIC 3004
email[email protected]
languagehttps://vervevr.com.au/

Business Support Manager - All Regions
Ana Pastori

Ana Pastori

place840 Hunter Street, Newcastle, NSW 2300

Ana has experience in the property sector managing a portfolio of commercial and residential apartments in Manly, Sydney. She is committed to achieving client satisfaction, and meeting and exceeding goals. Additionally Ana has over five years experience in Management Consulting leading process improvement, operating model design and change management for globally recognised companies.

Born in Argentina, Ana came for a holiday and fell in love with Australia and decided to settle after finding her place in the world. Ana lived for 5 years in Sydney and recently moved to Newcastle with her partner to enjoy the great beach lifestyle.


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Relationship Manager - Verve Holiday Rentals
Mitkul Singh

Mitkul Singh

place840 Hunter Street, Newcastle, NSW 2300
email[email protected]
languagehttps://www.winningholidays.com.au/

Owner Care Executive - Noosa Holiday Rentals
Holly Lloyd-McDonald

Holly Lloyd-McDonald

place25 Hastings Street, Noosa Heads, QLD 4567
email[email protected]
languagehttps://www.noosaholidayrentals.com.au/

Born and bred in Melbourne, Holly first discovered Noosa on a family holiday as an 18-year-old and her love affair with its unique nature, beach-life and cosmopolitan Hastings St began.

Starting her career as a journalist and editor at the forefront of Melbourne newspaper publishing for many years, Holly followed her heart and moved to Italy for 7-years to spearhead business development for a leading Italian VIP motor-yacht charter business on the Amalfi Coast.

Holly returned to Noosa in 2013 to be close to her parents who had since retired to the area and she created a well-loved Noosa Heads gelateria cafe venture with her lovely husband before pivoting back to VIP guest relations to join the Noosa Holiday Rentals team in 2020. Favourite Noosa activities: Mt Tinbeerwah hiking, foraging about Yandina’s Saturday country markets, winter walks through Noosa National Park, biking along the Noosa River, body-boarding at Noosa West rocks.


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Inspections Officer - Noosa Holiday Rentals
Anna Batista

Anna Batista

place25 Hastings Street, Noosa Heads, QLD 4567
email[email protected]
languagehttps://www.noosaholidayrentals.com.au/

Property and Sales Support - Verve Holiday Rentals

Michelle Sommers

placeLevel 2, 636 St Kilda Road, Melbourne, VIC 3004
email[email protected]
languagehttps://vervevr.com.au/

Team Leader - Mollymook Milton Holidays

Gabby Pennell

place89 Mitchell Parade, Mollymook, NSW 2539
email[email protected]
languagehttps://www.mollymookmiltonholidays.com.au/

Client Services Executive Leader - Port Stephens Accommodation

Sarah Thomas

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]

Client Services Executive - Port Stephens Accommodation

Vanessa Small

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]

Client Services Executive - Port Stephens Accommodation

Rebecca Clarence

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]

New Owner Enrolment

Landlord Liason/Licensee
Dawn Liddell

Dawn Liddell

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]

Dawn joining the team of Port Stephens Accommodation and Winning Holidays brings with her 30 years' experience in the industry. Dawn is very keen to contribute her past experience in this field and to embrace what the future can offer to this every changing Holiday Letting environment.

Her introduction to the industry was from the grass roots as an owner operator for 15 years in the hospitality industry which covered Accommodation, Group tours, Wedding and Conference Centre as well as a fully Licensed Restaurant.

Over the years Dawn has been elected to the Owners Corporation giving her a sound knowledge of the Strata industry and upon joining Nelson Bay Real Estate some 17 years ago secured her Full licence in Real Estate and was involved along the way with Sales, Trust Accounting, Tribunal Hearings, Permanent, Commercial and Holiday Letting. During this period Dawn become the Licensee in Charge of Port Stephens Accommodation which over this period involved a substantial increase in the Holiday Letting portfolio.


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Business Development Manager

Yvonne Schumann

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]

Business Development Manager - Noosa Holiday Rentals
Bruce Gregory

Bruce Gregory

place25 Hastings Street, Noosa Heads, QLD 4567
email[email protected]
languagehttps://www.noosaholidayrentals.com.au/

After a long career in the corporate arena, roles including MD, COO and GM for various large retail companies both in Australia and New Zealand, Bruce transitioned into Contracting role living in beautiful Noosa.

Now working usually 3 days a week, Bruce is endeavoring to ensure a work/life balance and to spend more time with his grown children and grand children.


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Reservations - Guest Care Team

Reservations Manager
Alysha Stephenson

Alysha Stephenson

place840 Hunter Street, Newcastle, NSW 2300
email[email protected]

Reservation Consultant - Verve Holiday Rentals

Miranda Ball

placeLevel 2, 636 St Kilda Road, Melbourne, VIC 3004
email[email protected]
languagehttps://vervevr.com.au/

Support Team Leader (All Departments)
Grace Viray

Grace Viray

email[email protected]

Grace's wealth of experiences in providing support to global businesses brought her to lead Alloggio's Support Team.

With a university degree and experiences as a Team Leader for a Real Estate Recruitment firm in Brisbane and another Holiday Management company in New South Wales acquired by Alloggio, Grace now leads the support team of Alloggio's different departments, carrying over her experiences in corporate training, sales, and organizational development from different industries.

With her passion to help businesses thrive, Grace has always been involved in the continuous improvement, not only of the Support Team, but supports the company's vision as well. With almost over a decade of collective experience both in the corporate jungle and in providing virtual support, she has helped many clients thrive and has now created a team that has been one of the backbones of the company.

Though Grace may seem to be an "A Type" of person, she has a sense of humour and has a background in hosting events and public speaking. When she's not in front of her computer, providing support, answering emails and attending Zoho meetings, she's usually just spending quality loving time with her husband Troy and daughters Kahlila and Gianna in their lovely home.


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Senior Holidays Support
Aiza Cruz

Aiza Cruz

email[email protected]

Aiza has excellent supervisory and management skills gained from working previously as a Senior Supervisor in Brunei Darussalam. She currently leads the Holidays Reservations Support Department carrying her almost 5 year experience from another Holiday Management company in the North Beaches acquired by Alloggio.

She is a creative thinker who suggests options for improvement and solves problems effectively. A detail-oriented individual, has initiative and is able to plan strategically. She is always excited to learn new things!

She has a lovely daughter and a hard-working husband who lighten up her life. She enjoys spending her precious time taking care of her family.


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Guest Relations - Port Stephens Accommodation

Craig Greatorex

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]

Guest Relations - Port Stephens Accommodation

Deborah Doyle

place19 Stockton Street, Nelson Bay NSW 2315
email[email protected]

A Team You Can Count On
The specialists in holiday homes and short stay rentals around Australia.
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