The Team
The Winning Holidays team draws on over 25 years' experience in the Hotel and short term and holiday letting industry.

Will Creedon
840 Hunter Street, Newcastle, NSW 2300
[email protected]
With 25 years of hospitality experience, Will Creedon has successfully operated multiple styles of tourism and leisure businesses across the globe.
Born and bred in Ireland, Will settled in Australia almost 20 years ago to work with the Roche family, developing the popular Harrigans Irish Pubs chain, assisting in the establishment and as General Manager of Hunter Valley Gardens, incorporating the southern hemisphere's largest commercial attraction garden as well as numerous associated hospitality businesses.
In December 2008, Will ventured to Newcastle, to operate a well known hotel and since has owned, grown and managed a number of successful restaurants, cafes, bars and accommodation offerings, as well as establishing numerous community events. Will has committed himself to help position the Hunter as a tourism destination, to ensure it continues to grow through events, infrastructure, experiences and activities and to advocate to all levels of government.
Will can often be spotted with his wife Karen and stepson Max (the tap dancer), taking in the activities across the region, from their home in Newcastle.

Nicole Smith
840 Hunter Street, Newcastle, NSW 2300
[email protected]
Nicole has over 14 years experience within the hospitality industry and has worked in several 4.5 star hotels within Australia including Melbourne and the Hunter Valley.
Nicole worked her way from starting as a front office agent, to reservations supervisor then onto front office and reservations manager, before coming to Alloggio as our Reservations Manager. Nicole has a real passion for reservations and enjoys all aspects of the industry.
Nicole has a can do attitude and is highly proficient in problem solving and ensuring great customer service. She recognises staff potential to ensure the team continues to learn and grow.
She lives in Newcastle with her two children, Arabella and River, and really enjoys spending time with her family and friends, going to music concerts, dancing, dining out and good wine.

Georgina Quilty
840 Hunter Street, Newcastle, NSW 2300
[email protected]
Georgina has 20 years experience in the residential, commercial and retail property industry, both in a senior management and strategic capacity for highly regarded companies.
Georgina is passionate about property and customer service, and highly competent in negotiating, managing and delivering the best outcome in all property related transactions.
Originally a Sydney girl, she made a lifestyle move from Sydney to Central Coast acreage with her husband and two young kids, Sam and Frankie, and is loving the coastal work/life balance this has offered.

Jason King
840 Hunter Street, Newcastle, NSW 2300
[email protected]
Jason leads a boutique team responsible for the development and execution of the overall sales and marketing strategy, coordination & implementation of revenue generation and organic acquisition from multiple streams and assets.
• Increase occupancy of holiday lets/hotels – Particular direct bookings
• Deliver a strong Revenue plan and along with a branding plan for Alloggio Hotels and each local Holiday letting region
• Reduce churn and organic growth of holiday lets via property owners
•Introduce and Implement new digital platforms that will enhance the owner/guest experience and that will lead to better performing business
Jason’s history is vast and deep in the digital and media world, spending the last three years as Digital Director with Fairfax Media's Australian Community Media division, prior to that as Fairfax Media's Regional Business Manager - Hunter/ New England.
Jason brings to us, as a company but equally to each of us, the knowledge he acquired during his time in these roles, building on the relationships, the digital applications, and platforms he was exposed to etc.

Craig Roxby
840 Hunter Street, Newcastle, NSW 2300
[email protected]
As a Chartered Accountant, Craig has gained experience in many areas of finance, but his real passion is implementing financial management reporting systems to help people better understand their business performance. He is a numbers translator and is skilled at making complicated financial figures easy to understand.
He describes himself as ‘loyal, dependable, patient, generous and fair,’… as you would expect from an Accountant.
Craig is also a Newcastle boy and has a wife Sam and young family. Outside of work he loves hanging out with his family and going on little family adventures.

Luke De Landelles
840 Hunter Street, Newcastle, NSW 2300
[email protected]
Luke joins the leadership team to drive continuous business transformation through operational excellence. Luke brings a wealth of operational and digital product experience across industries like media, telecommunications, advertising, shipping.
He is customer focused with a passion for reducing friction across all facets of operations to ensure people are happy doing what they do so customer are looked after.
Luke is both a thinker and doer with a high level of empathy around operational processes and solutions on teams and customers. A keen listener and enabler of the people around him. It is this combination that gives Luke the ability to drive transformation through consensus building and shared commitment to continuous improvement focused on a share vision of the future.
Sue Nelson
840 Hunter Street, Newcastle, NSW 2300
[email protected]
Sue has 25 years experience in Financial and HR roles within a wide range of businesses, including hospitality, construction, labour hire and the IT industry. She has worked for Will Creedon over the last 10 years as Senior Bookkeeper in his various ventures.
Sue has enjoyed the challenge of her constantly changing roles and responsibilities within this growing company. Sue is loyal, courteous, determined, hard working and positive.
Born in the UK, Sue has been a Newcastle local since she was four years old. She enjoys going to the beach, walking, exercise, good food, good wine, great music and lots of travel. She live in Lake Macquarie with her husband Gavin, daughter Bethany and son Ben.
Yvonne Schumann
19 Stockton Street, Nelson Bay NSW 2315

Dawn Liddell
19 Stockton Street, Nelson Bay NSW 2315
Dawn joining the Alloggio Team of Port Stephens Accommodation and Winning Holidays brings with her 30 years' experience in the industry. Dawn is very keen to contribute her past experience in this field and to embrace what the future can offer to this every changing Holiday Letting environment.
Her introduction to the industry was from the grass roots as an owner operator for 15 years in the hospitality industry which covered Accommodation, Group tours, Wedding and Conference Centre as well as a fully Licensed Restaurant.
Over the years Dawn has been elected to the Owners Corporation giving her a sound knowledge of the Strata industry and upon joining Nelson Bay Real Estate some 17 years ago secured her Full licence in Real Estate and was involved along the way with Sales, Trust Accounting, Tribunal Hearings, Permanent, Commercial and Holiday Letting. During this period Dawn become the Licensee in Charge of Port Stephens Accommodation which over this period involved a substantial increase in the Holiday Letting portfolio.

Pip Sutton
840 Hunter Street, Newcastle, NSW 2300
[email protected]
Pip has been in the tourism industry for over 20 years and has worked for the local tourism organisation, in the accommodation sector as a receptionist, for Moonshadow Cruises and Port Stephens 4WD Tours as Marketing Manager, and for the last ten years in the real estate short stays sector in a variety of roles.
Pip’s passion is ensuring that proven results are delivered from all activities. Happy guests = Happy Owners.
Pip is a fully licensed Real Estate Agent and also holds a Bachelor of Social Science (Recreation & Tourism).
She lives in Port Stephens with her husband Ricard and son Lucas, but does spend a lot of time on the side of soccer fields around Newcastle cheering her son on. She enjoys good food, good wine and a spot of shopping, all shared with family and friends.

Claudia D'Amore
840 Hunter Street, Newcastle, NSW 2300
[email protected]
Compiling all her industry insight, Claudia is Alloggio’s Marketing Coordinator, creating brand awareness, traffic and engagement through their digital presence, and conversions of leads after creating effective marketing campaigns.
As a passionate, hard-working, and bubbly person, Claudia has always aspired to pursue a career in the marketing and media industry. Graduating from the University of Newcastle with a Bachelor of Communication in 2016, she received an exclusive offer from Double J to complete her placement course in Sydney ABC HQ. Head-hunted by ABC Newcastle’s station, she became a Radio Producer for the weekday and weekend Breakfast programs with Garth Russell and Craig Hamilton. Wanting to expand her knowledge in the digital world, she secured a position working for Australia Community Media as a Digital Production Coordinator. This led her to gain proficiency in website development, SEO, SEM, Facebook Advertising and Reputation Management platforms.
Claudia enjoys being her social self with family and friends, and on the weekends, you can almost always find her at a gig with a few drinks or patting a good dog.
Shalie Hertogs
840 Hunter Street, Newcastle, NSW 2300
[email protected]

Karen Spratt
19 Stockton Street, Nelson Bay NSW 2315

Margaret Bunton
19 Stockton Street, Nelson Bay NSW 2315

Tanya McMillan
840 Hunter Street, Newcastle, NSW 2300

Ana Pastori
840 Hunter Street, Newcastle, NSW 2300
Ana has experience in the property sector managing a portfolio of commercial and residential apartments in Manly, Sydney. She is committed to achieving client satisfaction, and meeting and exceeding goals. Additionally Ana has over five years experience in Management Consulting leading process improvement, operating model design and change management for globally recognised companies.
Born in Argentina, Ana came for a holiday and fell in love with Australia and decided to settle after finding her place in the world. Ana lived for 5 years in Sydney and recently moved to Newcastle with her partner to enjoy the great beach lifestyle.
Tabetha Kemp
840 Hunter Street, Newcastle, NSW 2300
[email protected]





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